During a 15-mile obstacle course race, Jerry King lost sight of his team, and waited at the finish line for two hours until he could find his friends. King wanted a way to keep track of his team during races. He decided to develop a tracking system that could do just that. Primal Sensors is a device aimed at organizations holding large events that are looking for a way to keep track of their participants, equipment, and staff. With the aid of Andrew Davis, the chief of technology officer for Primal Sensors, the two developed a tracking platform that uses long-range RF signals. The sensors are no bigger than a coin, and can be linked to mobile GPS applications.
“All you have is your experiences and memories,” King tells Dallas Business Journal. “You should be able to share them.”
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