During a 15-mile obstacle course race, Jerry King lost sight of his team, and waited at the finish line for two hours until he could find his friends. King wanted a way to keep track of his team during races. He decided to develop a tracking system that could do just that. Primal Sensors is a device aimed at organizations holding large events that are looking for a way to keep track of their participants, equipment, and staff. With the aid of Andrew Davis, the chief of technology officer for Primal Sensors, the two developed a tracking platform that uses long-range RF signals. The sensors are no bigger than a coin, and can be linked to mobile GPS applications.

“All you have is your experiences and memories,” King tells Dallas Business Journal. “You should be able to share them.”

Visit Dallas Business Journal for more information on Primal Sensors.